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Abstract
Pelatihan digital fundraising merupakan langkah strategis yang penting untuk meningkatkan kapasitas dan kompetensi relawan Lazismu Kota Medan dalam mengelola kampanye pengumpulan dana melalui platform digital. Tujuan dari pelatihan ini adalah untuk memberikan pemahaman mendalam tentang konsep digital fundraising, mengasah keterampilan teknis dalam menggunakan alat dan aplikasi digital, serta meningkatkan efektivitas komunikasi dengan donatur. Metode yang digunakan dalam pelatihan ini meliputi pemaparan materi, praktik kerja, dan simulasi kampanye. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman relawan tentang digital fundraising, kemampuan teknis, serta strategi komunikasi yang lebih efektif. Evaluasi peserta mengindikasikan keberhasilan pelatihan ini dalam mencapai tujuannya, Peningkatan transparansi dan akuntabilitas dalam pengelolaan dana juga menjadi fokus utama untuk membangun kepercayaan donatur. Dengan pelatihan ini, diharapkan Lazismu Kota Medan dapat mengoptimalkan kegiatan fundraising mereka dan memberikan dampak yang lebih besar bagi masyarakat yang membutuhkan.
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References
- Adwan, A. Al, Kokash, H., Adwan, R. Al, & Khattak, A. (2023). Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy. International Journal of Data and Network Science, 7(2), 563–574.
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- Shubhangi Nimbale, Janvi Veer, Mayuri Dhavan, Chrishma RaoChrishma Rao, & Prof. Narendra Kulkarni. (2023). Design and Implementation of a Digital Donation Box with Automated Coin Sorting System. International Journal of Advanced Research in Science, Communication and Technology, 366–372.
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- Wright, M., & Walmsley, B. (2022). Using digital for creative fundraising. Fundraising in the Creative and Cultural Industries (pp. 255–277). London: Routledge.
References
Adwan, A. Al, Kokash, H., Adwan, R. Al, & Khattak, A. (2023). Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy. International Journal of Data and Network Science, 7(2), 563–574.
Dea Edryani. (2023). INCREASING TRANSPARENCY AND ACCOUNTABILITY ZAKAT, INFAQ AND SADAQAH MANAGER (PSAK 109). MORFAI JOURNAL, 3(2), 262–272
Hall, N., Schmitz, H. P., & Dedmon, J. M. (2019). Transnational Advocacy and NGOs in the Digital Era: New Forms of Networked Power. International Studies Quarterly.
Hayati, I., & Handika, W. (2021). The Influence Of Brand Awareness On Purchasing Decisions Of 212 Sharia Cooperative Members. International Journal of Islamic and Social Sciences, 83–88.
Li, X., Shi, Y., & Tang, T. (2023). Digital economy and private donation behavior: an empirical analysis based on the CFPS data. Frontiers in Environmental Science, 11.
Shubhangi Nimbale, Janvi Veer, Mayuri Dhavan, Chrishma RaoChrishma Rao, & Prof. Narendra Kulkarni. (2023). Design and Implementation of a Digital Donation Box with Automated Coin Sorting System. International Journal of Advanced Research in Science, Communication and Technology, 366–372.
Sirisawat, S., Chatjuthamard, P., Kiattisin, S., & Treepongkaruna, S. (2022). The future of digital donation crowdfunding. PLOS ONE, 17(11), e0275898.
Sooter, N. M., & Ugazio, G. (2023). Virtual reality for philanthropy: A promising tool to innovate fundraising. Judgment and Decision Making, 18, e16.
Sulaeman, D., & Sulaeman, J. (2022). The Effect of Social Media on the Ethnic Dynamics in Donations to Disaster Relief Efforts. Sustainability, 14(19), 12305.
Takashina, N., Cheung, H., & Miyazawa, M. (2023). Spread the word: Sharing information on social media can stabilize conservation funding and improve ecological outcomes. Conservation Science and Practice, 5(5).
Wright, M., & Walmsley, B. (2022). Using digital for creative fundraising. Fundraising in the Creative and Cultural Industries (pp. 255–277). London: Routledge.