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Abstract
The purpose of this study is to increase the business visibility of MSME actors in Pematang Siantar City through the use of Google My Business. The methods include identifying needs, preparing materials, recruiting trainers, conducting theoretical and practical sessions, and evaluating. Of the 40 participants, most had shops and stalls that could have been more optimal in online marketing. The activity results showed that the training increased participants' understanding and skills in digital marketing, especially using Google My Business. Evaluation involves participant feedback, measurement of results, and recommendations for improvement. This activity concludes that the training has succeeded in having a positive impact on MSME actors in Pematang Siantar City, improving their digital skills and providing recommendations for further training to be more effective.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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- Hayati, I., Amsari, S., & Afandi, A. (2023). PELATIHAN PEMBUKUAN KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM BINAAN LAZISMU KOTA MEDAN. JMM (Jurnal Masyarakat Mandiri), 7(5), 4305-4311.
References
Amsari, S., Hayati, I., & Afandi, A. (2023). Pelatihan Peningkatan Ekonomi Mustahik Melalui Program Usaha Mikro Kecil Dan Menengah (UMKM) Pasca Pandemi Covid-19 Pada Lazismu Kota Medan. Martabe: Jurnal Pengabdian Kepada Masyarakat, 6(3), 974-981.
Ananto, P. (2022). Preparing Students as Digital Citizenship in the Era of Globalization. Proceedings of the First Jakarta International Conference on Multidisciplinary Studies Towards Creative Industries, JICOMS 2022, 16 November 2022, Jakarta, Indonesia. EAI.
Anisyah, L., & Sugiyanto, S. (2021). Pemberdayaan Masyarakat Pendamping Lansia Dalam Edukasi dan Pembuatan Masker Wajah Antiaging di Masa Pandemi Covid-19. Abditeknika Jurnal Pengabdian Masyarakat, 1(2), 61–65.
Ary, W. W. (2022). Pendampingan Business Model Canvas dan Google My Business Kepada Malijo Coffee Shop. Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat, 4(1), 97–105.
Bartschat, M., Cziehso, G., & Hennig-Thurau, T. (2022). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Research, 141, 393–409.
Golovacheva, K., Smirnova, M., Alkanova, O., & Bogatyreva, K. (2022). Understanding consumers’ information power in the digital marketplace. European Consumers in the Digital Era (pp. 145–166). London: Routledge.
Lynch, C. R., & Farrokhi, B. (2022). Digital Geographies and Everyday Life. The Routledge Handbook of Methodologies in Human Geography (pp. 196–206). London: Routledge.
Hayati, I., Amsari, S., & Afandi, A. (2023). PELATIHAN PEMBUKUAN KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM BINAAN LAZISMU KOTA MEDAN. JMM (Jurnal Masyarakat Mandiri), 7(5), 4305-4311.