Pelatihan Berbasis Praktik From Data to Decision: Peningkatan Literasi Data dan Kapasitas Pengambilan Keputusan Strategis Karyawan pada Perusahaan Properti dan Ritel SR Land Group

Abstract

This community service activity aims to improve data literacy and strategic decision-making capacity among employees of SR Land Group (SRGroup), a business group engaged in property development and shopping-mall management with business units spread across several cities. The activity employed a one-group pretest-posttest evaluation design combined with a practice-based training approach (experiential learning), comprising interactive lectures, demonstrations, hands-on practice, case studies, and a capstone project. The training involved 62 employees from eight business units and various job levels, from staff to board of directors, assigned by SRGroup's management and HR & GA division. Effectiveness was measured through pre-test and post-test questionnaires and a Google Form-based satisfaction survey completed by 39 participants (62.9% response rate) and analyzed using descriptive quantitative statistics. Results showed an increase in the average score from 69.7 (pre-test) to 93.2 (post-test), an improvement of approximately 33.7%. Overall satisfaction was high, with 87.2% of participants reporting being satisfied to very satisfied. Participants were also able to produce simple analytical dashboards using Google Looker Studio as the capstone project output. These findings indicate that practice-based training has the potential to improve data literacy and readiness for data-driven decision-making among cross-divisional employees, although the lack of a comparison group limits causal generalization. The novelty of this activity lies in its cross-divisional, integrated data-literacy training approach implemented within a medium-to-large property and retail company, a segment rarely targeted by community-based data literacy programs.