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Abstract
Entrepreneurship is needed to open job vacancies. This study focuses on entrepreneurs who start a business with e-commerce with the interview method. With marketplace-based e-commerce, all the products displayed in it will be easier for people to see. In using the marketplace, the responsibility of business actors must also be applied. The results of this study indicate that entrepreneurs who are new to running a business are mostly assisted by marketplace-based e-commerce to market their new products and consumers will easily find the products they need efficiently and without having to spend a lot of time. to buy it. Entrepreneurs who use the marketplace must be able to maintain the products and quality offered to consumers so that these products can be trusted by everyone who visits online. In developing a business, convenience is the main thing in doing business, which can also make buyers feel more satisfied so that buyers will make a repurchase.
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References
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References
Anggiani, S. (2018). Kewirausahaan Pola Pikir, Pengetahuan, dan Keterampilan. Edisi Kedua. Prenadamedia Group. Jakarta
Artaya, I. P., & Tubagus, P. (2019). Efektivitas Marketplace dalam Meningkatkan Konsentrasi Pemasaran dan Penjualan Produk bagi UMKM di Jawa Timur. Jurnal Ekonomi dan Bisnis. 1-10.
Farki, A., Imam, B., & Berto, M. W. (2016). Pengaruh Online Customer Review dan Rating terhadap Kepercayaan dan Minat Pembelian pada Online Marketplace di Indonesia. Jurnal Teknik ITS. 5(2). 614-619.
Harisno., & Tri Pujadi. (2009). E-Business dan E-Commerce Sebagai Trend Taktik Baru Perusahaan. CommIT. 3(2). 66-69.
Isoraite, M., & Neringa, Miniotiene. (2018). Electronic Commerce: Theory and Practice. Integrated Journal of Businness and Economics. 2(2). 73-79.
Khan, A. G. (2016). Electronic Commerce: A Study on Benefits and Challenges in Emerging Economy. Global Journal of Management and Business Research: B Economics and Commerce. 16(1). 18-22.
Longenecker, J. G., Petty, B., Leslie, E. P., & Frank, H. (2011). Small Business Management: Launching & Growing Entrepreneurial Ventures. 16th Edition. South-Western Cengage Learning. United State.
Sulistiyawati, E. S., & Anna, W. (2020). Marketplace Shopee sebagai Media Promosi Penjualan UMKM di Kota Blitar. Jurnal Pemasaran Kompetitif. 4(1). 133-142.
Sumarsan, T. (2018). Akuntansi Dasar dan Aplikasi untuk Bisnis Versi IFRS. Edisi 2. Indeks. Jakarta.
Thomas, G., & Kevin Myers. (2015). The Anatomy of the Case Study. Sage Publication Ltd. London
Yunanto, Rio. (2017). Peran Marketplace sebagai Alternatif Bisnis di Era Teknologi Informasi.Jurnal Ilmiah Komputer dan Informatika. 6(2). 43-48.